Tuesday, December 24, 2019

Financial Analysis of Sprint - 1775 Words

Sprint Financial Analysis Introduction Objective of this report is to carry out financial analysis of Sprint (Sprint Nextel Corporation). The analysis is to evaluate the company financial and stock performances between 2009 and 2011. The evaluations objective is to determine whether Sprint is the best competitive and favorable deal for HTC (High Technology Corporation). Company Description Sprint Corporation is a global communication company focusing on both business and residential customers. The company line of business is in digital wireless communication service and Sprints FON. The company offers local, long distance and wireless communication service at local, national and global level. (Sprint Nextel, 2010). Between 2009 and 2011, the company recorded a decline in the net income making the company to record 3-year average of -7.83% in Return on Assets (ROA), -34.06% in Return on equity (ROE), and -9.36% in Return on investment (ROI). The report carries out industry analysis to compare the company with its peers. Industry Comparative Sprint operates within the wireless telecommunication service industry that provides voice, data transmission, mobile and other telecommunication services. The retail consumer industry has two basic revenue segments that include prepaid and postpaid and the industry consists of 600 companies recording over $144 billion annual revenue. (Helmer, Wexler-Beron,. Renery, 2006). However, the industry is highly concentrated by fourShow MoreRelatedFinancial Analysis. Sprint-Nextel and Uralsvyazinform4378 Words   |  18 Pages[pic] Financial Analysis. Sprint-Nextel and Uralsvyazinform By Alexander Bosch Jorge Hernandez Table of Contents Sprint-Nextel. History and company overview...............................................................3 Uralsvyazinform . History and company overview.........................................................4 Sprint-Nextel. Common Size Balance Sheet...................................................................5 Uralsvyazinform. Common Size Balance SheetRead MoreModule 2 Slp: Understanding Financial Reports1195 Words   |  5 PagesTUI UNIVERSITY YOUR NAME Module 2 SLP: Understanding Financial Reports ACC 501: Accounting for Decision Making Instructor Name June 22, 2012 Where to Invest, Verizon or Sprint? Most households in the US have at least one cellular phone. With the continuing increase in wireless devices and interface, it is important to look at the cellular carrier to decide who has the best coverage, best prices, and ultimately who will be able to continue to provide the best services. In deciding whichRead MoreNet Present Value of T-Mobiles Discount Rate1421 Words   |  6 Pageswill be worth more than the cost of the merger the principle is the same as for any other capital budgeting decision. AMBN (2010) notes that Sprint and T-Mobile are considering a merger. Mergers should be considered first from a strategic perspective, because it is the strategic perspective from which the numbers that will be used in the financial analysis will derive. The high fixed costs of continual network upgrades this time to 4G are driving companies in the industry to consider consolidationRead MoreSprint Swot Paper1608 Words   |  7 PagesSprint Nextel Corporation SWOT Analysis Edgardo L. Cartagena Luna Management 521 University of Phoenix February 14, 2013 Sprint Nextel Corporation SWOT Analysis Background Sprint Nextel Corporation (Sprint) is a communications company. The company provides a range of wireless and wireline communications products and services to individual consumers, businesses, government subscribers and resellers. It provides wireless services on a postpaid and prepaid basis to retail subscribersRead MoreLimitations of the S-Curve1059 Words   |  5 PagesLimitations of the S-Curve 1. Companies use the technology S-curve analysis as a tool in planning a technology strategy for the organization. It has been observed that technology develops in an S-curve pattern. In the beginning progress for any new technology is slow. As an expertise in the technology builds up, progress moves at a rapid pace. After a while, however, the technology matures and progress slows (Shane, 2009). S-curve analysis is not only used to plot the development of a new technologyRead MoreAtT Financial Analysis1502 Words   |  7 PagesAT T Financial Analysis A company’s past performance is a good indicator of its future outlook. Investors give proper attention to different ratios. In this report I am analyzing the financial position and financial performance of AT T to conclude whether it is better to invest in the company or not. AT T Inc. is the United States largest telephone services provider. Its main business involves local, long distance telephone services, DSL internet, digital television and wireless servicesRead MoreVerizon Wirelesss Benefits Package1728 Words   |  7 Pagesneed for a current benefits package comparison. The investigative steps necessary for this analysis for this Capstone Project were found in Section III, and this subsequent chapter, Section IV, submits those findings. Comparative Analysis Process The fundamental aim within this Capstone Project’s was to detail how Verizon Wirelesss benefits package compares in the industry, by process of comparative analysis and implementation of a specific design strategy including the Exploratory Approach andRead MoreIdentifying Risks Developing Risk Profile Essay861 Words   |  4 PagesProactive, consultative engagement is required for risk profile to be effective. Identify and prioritize all related risks and perform root cause analysis to understand the effect of those risks, if left unattended, may cause higher levels of risks. In Agile environments, the project team shares the responsibility for identifying risks that might impact a sprint, project or the course of development. The following agile processes aid in identifying risks in the ERP implementation project: †¢ Daily Scrum-Read MoreCompetitor Pairing Analysis : Verizon Company1511 Words   |  7 PagesCompetitor Pairing Analysis 1. Verizon Company By upgrading our systems with fiber, little cells, in-building frameworks, reception apparatuses and other limit boosting advancements, we re not just expanding our capacity to meet today s surging interest for remote information and video; we re likewise getting our system prepared for 5G slight innovations. It has the possibility considerably to increment the throughput and responsiveness of remote systems. As we have done with past change shiftsRead MoreStock Analysis on Sprint2467 Words   |  10 PagesProject: Stock Analysis Stock Analysis on Sprint By COMPANY BACKGROUND According to information gathered from the Sprint s 10K document for 2012, Sprint Nextel Corporation was incorporated in 1938 under the laws of Kansas and over the years has become the third largest operator (53 Million subscribers) in the United States behind ATamp;T and Verizon. Sprint offers wireless services to subscribers in all states, including Puerto Rico, and the U.S. Virgin Islands under the Sprint corporate brand

Monday, December 16, 2019

What Everybody Dislikes About Response Essay and Why

What Everybody Dislikes About Response Essay and Why Key Pieces of Response Essay Abortion might be murder, but it must be legal, accessible. Quite simply, you've got to analyze the chosen topic. Look up any words you don't understand, particularly if they seem important. For example in case you have read a book then you'll need to write on your response to that book. The readers like to realize that you know your history. You may assume your reader has a copy of the specific work of art or song to which you're responding. When you're reading, focus on the writer's focus. Response Essay - the Conspiracy To begin with, before you may respond to a text, you must have the ability to summarize its principal points. Bear in mind, your view is the thing that dictates a response paper. Put simply, your document won't rely on facts since it focuses more on your opinions. Besides our response letter templates you could also browse through our downloadable sample letter templates that you may use for numerous purposes and functions. A comprehensive introduction in the shape of a paragraph is a sensible approach to start but make certain it is organized. Each paragraph is going to have a topic sentence that is among the reasons to believe the thesis. The last paragraph should give a well thought summary. The very first paragraph needs to be your introduction and the previous paragraph your conclusion. Developing a summary and response essay can be a difficult endeavor. Lesson Summary The AP exam free response essay is frequently the previous part of the test. Writing a response demands an extremely careful preparation. Composing an important response needs a great in depth understanding of this issue. The Hidden Secret of Response Essay So as to compose a well-organized essay, it's important to stick to a few straightforward guidelines. For the time being, our goal is to supply you with the list of summary response essay topics, where you are able to pick yours. Whenever your response is normally posi tive, keeping evaluation from the essay is comparatively simple. It is very important to organize your essay the appropriate way. An essay was defined in an assortment of means. The exact same way you compose any other essay. Virtually all argumentative essays are based on facts that you discover on the topic to back up your claim but a personal argumentative essay is somewhat different since you can get an opinion on the discipline. In analysis, you may also write about whether you believe the author has achieved his objective. Each fictional work is going to be accompanied by means of a question which you must answer in your essay. If you're able to analyze a book, you could possibly be in a position to better investigate a lengthy report. You might not be in a position to take out a book from the library, and it's also true you may have to have a reference book for future assignments. Like an excellent public speaker, you've got to be persuasive. Alternatively, you should describe the particular details on which you're focusing and which most influence your response. A tiny change can begin a massive chain reaction in the proper direction to solving many issues involving our environment. Therefore, the response is adequately developed and satisfactorily organized to demonstrate the way the argument is dependent on questionable assumptions. Paragraph 4 considers several explanations for why river clean- up plans might not be successful (the plans could be nothing more than campaign promises or funding might not be adequate). 3-5 4 Conclusion Try to come back to the ideas in the introduction in addition to leaving with a last thought. Because such kind of the activity takes a lot of time of attentive reading and analyzing, it's necessary for you to obtain as much time as you are able to need to have an excellent paper. Wal-Mart policies don't just consist of low wages, but in addition their treatment towards women too. Though the response may start to deal with the assigned task, it provides no development. Sticking to the proper working plan, you won't miss whatever matters. You also have to plan your writing process the correct way. You have to criticize the job. All the work is guaranteed through every step along the procedure. Top Response Essay Secrets You can discover the text that has lots of examples of the way to do different sorts of composition. Thus, the riposte paper gives us the chance to enhance the article through generated personal ideas. When you have gathered many ideas, you are going to work on figuring out your primary idea. You're likely to receive all your ideas out.

Sunday, December 8, 2019

Digital Communication Strategy-Free-Samples-Myassignmenthelp.com

Question: Write a report on Digital Business Communication and Its Implementation. Answer: Digital Communication Strategy and Its Implementation Strategies in business communication vary from one organization to the other. Contemporary firms thrive because of business communication. This proposal presents a digital communication plan for a marketing department in a multinational corporation. It highlights the pros and cons of each external communication, which targets consumers. The agenda for the plan is to increase sales, improve efficiency in the marketing department and create a positive corporate brand(Kaplan Haenlein, 2011). In doing so, the proposal stipulates that the strategy shall lead to customer satisfaction as well as the fulfilment of the organizations CSR practices. The proposal covers an integrative strategy that captures organizational strategies in the local and global market environment. It includes social media platforms, mobile communication, direct marketing and affiliate marketing. Multimedia advertising in the digital world today features videos, images, web content, chats, and events among others. It provides a platform for communication mix covering advertising, personal interaction, Public relations, discount promotion, direct marketing and events. This proposal discusses digital marketing functions namely: Direct Marketing via emails Networking through social media Product promotion through website Brand awareness through Youtube Sales improvement through mobile communication Background of the organization Cadbury UK has been selling chocolates for over 200 years. The British brand has obtained global status to become the second largest in the confectionery industry. It has a variety of marketing communication strategies, which start from its packaging to digital communication. Using digital communication is effective because it caters for the multicultural and multilevel needs that Cadbury possesses. Direct Marketing via emails Emails are great for official communication. Today, brands use this media to inform new and loyal customers about new products, events and planned activities. This approach builds customer loyalty, gives direct contact and personalised response. However, this has challenges in privacy and it limits access to more consumers. Networking through social media Social media communication provides for brand awareness and business networking through various links. Its objective is to influence consumer choices(Lee Kotler, 2011). New brands have an opportunity to communicate their services from reputable brands to a multitude. Affiliate marketing links connects businesses to consumers through recommendations. Sharing and connecting businesses also give consumers a chance to give feedback. Cadburys UK has customer review segments where the users give their views on its products. Its website connects to Facebook, Twitter, Instagram and email portals. However, it is prone to attack from malicious competitors. Product promotion through websites Cadbury has personalised chocolates segment of its web page is attractive(Cadbury, 2017). It encourages customer participation in the creative development of the products. The platform connects customers to sales and nutritional informations for value addition. It is disadvantageous because of the costs, cybercrime and bad publicity. Brand awareness through Youtube Cadbury uses Youtube to share recipes and confectionery ideas to its clients. Customers can also learn about the brand history from its videos. This connects the brand to customers in foreign locations like Africa and Asia where the chocolate culture is different. Although it is a good way of sharing brand information, it is also less credible and the system faces risks of content manipulation. Sales improvement through mobile communication Telephone communication is one of the direct marketing tactics. In the digital era, mobile advertising is convenient because the brand is able to deliver products within a location. This improves sales as customers purchase and place delivery requests for friends and family. The table below shows a 12-week plan for the marketing strategy Digital Communication Approach Objective Expected Outcome Timeline Social Media Customer experience Customer interaction/loyalty Brand awareness Week 1 Emails Direct marketing Business to business communication Week 2 Mobile communication Target marketing Market research Week 4 Website Networking B2B Week 6 You Tube PR Brand information Week 8 Sales Promotions Sales promotions Increased sales Week 12 Figure 1: Digital marketing time plan Therefore, the integrated approach may require many activities for different functions but there is proof of its success(Kim Ko, 2012). Digital marketing improves the customer perception because it communicates the brand elements using a creative and affordable model. It also facilitates for feedback from the consumer, competitors and stakeholders. Digital Communication Strategy for Cadburys Marketing Unit Introduction Digital marketing communication approaches forms part of strategic planning in business(Chaffey, 2017). The most important aspect of digital communication is its effect in achieving the stipulated objectives. Complex organizations like the Multi-National Corporations need an integrated approach that is able to capture all its activities. The McKinsey 7S model formulates its plan using Strategy, Skills, Staff, Structure, Systems, Shared Values and Style(Drew, 2014). These form the structural basis for this digital marketing communication strategy. This method is ideal because it copes with the dynamism of the business environment. Technology solutions provide innovative solutions that change with times. The cost factor is also important for Cadbury because offline advertising strategies like print and TV cost billions of dollars. Electronic communication in marketing is also specific and suitable for the target market. An effective, reliable and affordable method facilitates for chang e management and it keeps the brand ahead of its competition. Shramms Model of communication integrates the types of communication across Cadbury multinational set up giving the brand and consumers a chance to interact in circular communication(Businesstopia, 2017). It encourages mass communication through multimedia platforms. Business brands like Cadbury also find digital media resourceful because of analytics and consumer research. However, the challenge with digital communication is in the market environment where competition is rife. Digital Business Communication and Mckinsey Model Customer experience is at the center stage of the multilevel digital communication. The adoption of strategy in digital communication remains focused on the customer. For example when Cadbury has a new product arising from its constant innovation, it needs a digital marketing plan, which seeks to fulfill the customer satisfaction agenda. Coordinating the social media, direct marketing and promotional discounts facilitate for the customer interaction(Eldelman Heller, 2015). In order for the digital marketing process to succeed, proper communication structures must be in place. The figure below gives an example. Figure 2: Mckinsey Model as the structural framework for implementation Customer experience In this segment, the multichannel experience used by Cadbury includes social media platforms for a wider experience. Customers who like sharing photos can access images of Cadbury products and creative recipes on Instagram. The twitter platform connects the brand to both consumers and competitor brands and Facebook customers can associate with the brand through likes and followership. This enhances brand loyalty while capturing the attention of new customers(Kim Ko, 2012). Some of the challenges that the brand should expect to face include malicious mudslings, content manipulation by competitors and difficulty managing open ideas(Macnamara Zerfass, 2012). Product and Service Innovation The website is an idea place to introduce a new product because it connects to other platforms including emails, social media and affiliates. Creativity in the food industry is because of competition. Cadburys constant innovation calls for regular communication with the consumer hence the need for a reliable approach(Beske, et al., 2014). The internet links easily go viral to spread new information within the shortest time. A successful launch with videos, images and written content shared across the globe bears more fruit for the organization. Sales and marketing and Distribution The best communication has an objective of bearing much fruit in returns and it saves time. Digital communication is cheaper for both customers and internal needs. However, its execution determines the success factors. Websites, emails, and mobile tools have a fast mode of relaying information to the stakeholders. When it comes to marketing, these provide target communication. The use of attractive images, color, graphics and content attracts the right kind of consumers. Sales promotions done by Cadbury are ideal for the business-to-consumer functions. Cadbury as a producer also has business-to-business interactions with the distributors. Communication in this case may have less colorful content but detailed written information(Swani, et al., 2014). Figure 3: Cadbury B2B advertising for retail stores (adopted from, (Corry, 2014) Risk Optimization and Corporate Control E-commerce has risks that digital communication has a risk optimization plan in which it gives customers insights on products. Any issue of concern about Cadbury as a brand requires positive PR to counter the negative PR. Its presence on Pinterest and Google Plus gives more support to the functions and activities of the organization such as mergers, acquisitions and new products(Moeller, 2012). Digital communication in risk management comes in handy during the planning stage, management and response(Coombs, 2014). E-networks provide an opportunity for Cadbury to reveal its intention as a PR strategy. This is necessary when the brand seeks to heighten customer expectation, counter competitor actions, or clarify concerns about its products or brand image. Conclusion Brand communication is part of an organizations internal strategies. Cadbury is a cross-national brand with a high reputation across the globe. Part of its success is due to effective management of its processes. Digital communication is a best practice that modern organizations such as Cadbury use for different reasons. Each digital tool used for communicating with stakeholders has its pros and cons. Most consumers interact on social media for fun and sharing information but brands take advantage of then traffic online for business. Cadbury has plans for communicating with consumers and distribution points. The choice of communication plan considers the cost, and design of the strategy. Constant innovation of Cadbury products imply that the brand needs to update the consumer on what is new and what is old. The use of appropriate systems delivers the message effectively. Bibliography Beske, P., Land, A. Seuring, S., 2014. Sustainable supply chain management practices and dynamic capabilities in the food industry: A critical analysis of the literature. INternational Journal of Production Economics, Volume 152, pp. 131-143. Businesstopia, 2017. Shramm's Model of Communication. [Online] Available at: https://www.businesstopia.net/communication/schramms-model-communication [Accessed 15 August 2017]. Cadbury, U., 2017. Cadbury Gifts Direct. [Online] Available at: https://www.cadburygiftsdirect.co.uk/personalise [Accessed 16 August 2017]. Chaffey, D., 2017. Using a digital plan to support digital transformation. [Online] Available at: https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ [Accessed 16 August 2017]. Coombs, W., 2014. Ongoing crisis communication: Planning, managing and responding. s.l.:Sage. Corry, W., 2014. In-store promotional campaign/ 'unwrap joy' with cadbury and RPM. Marketing Blog, 24 November. Drew, 2014. McKinsey's 6 ways is being reshaped by digital. [Online] Available at: https://battenhall.net/blog/mckinseys-6-ways-business-reshaped-digital/ [Accessed 16 August 2017]. Eldelman, D. Heller, J., 2015. How digital marketing operations can transform business. Marketing and Strategy, July. Eldman, D., 2017. How to get value from digital marketing. [Online] Available at: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/four-ways-to-get-more-value-from-digital-marketing [Accessed 16 August 2017]. Kaplan, A. Haenlein, M., 2011. Two hearts in three quarer time: How to waltz the social media/viral marketig dance. Business Horizons, 54(3), pp. 253-263. Kim, A. Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp. 1480-1486. Kim, A. Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.. Journal of Business Research, 65(10), pp. 1480-1486. Lee, N. R. Kotler, P., 2011. Social marketing: Influencing behaviors for good. s.l.:Sage. Macnamara, J. Zerfass, A., 2012. Social media communication in organizations: The Challenges of balancing openness, strategy, and management. International Journal of Strategic Communication, 6(4), pp. 287-308. Moeller, S., 2012. Case Study: Krafts takeover of Cadbury. Financial Times, 9 January. Swani, K., Brown, B. Milne, G., 2014. Should tweets differ for B2B and B2C?. Industrial marketing Management, 43(5), pp. 873-881.

Sunday, December 1, 2019

Ptang, yang, kipperbang Essay Example

Ptang, yang, kipperbang Paper Ptang, yang, kipperbang is a play written for television which focuses around the life of a teenage boy, named Alan Duckworth. Set after the war, the play gives the viewer or reader a well documented insight into teenage life at this point in time. The main character, Alan is not only a keen cricket fan like most boys his age, but has developed an infatuation for an attractive girl in his school. Although at first glance Alan seems to be like any other teenager, beneath this image is a boy who is healthily in touch with his feminine side. This leads to a play which not only adopts a successful comedy routine between Alan and his friends, but in the end, turns Alan into the unlikely hero of the play. The writer of the play, Jack Rosenthal ensures Ptang, yang, kipperbang sets itself from the crowd. He achieves this by using a certain dramatic device, which can only be labelled as genius. Rosenthal employs John Arlott, a famous sports commentator to provide play-by-play of the test cricket match, England against Australia to coincide with the events in Alans life. Its this commentary along with Rosenthals thought and preparation into the characters, which makes Ptang, yang, kipperbang such a joy to read and even more so to watch. The stage directions can not be ignored when reading the play, but naturally they go without acknowledgement. When watching the play, however they obtain a high degree of importance throughout the production, from Alans jerk in pain when he receives his punishment from the headmaster to Anns kiss on the cheek towards the end of the play, they all serve a purpose, some more than others. We will write a custom essay sample on Ptang, yang, kipperbang specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Ptang, yang, kipperbang specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Ptang, yang, kipperbang specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Its these stage directions which highlight the fact that Ptang, yang, kipperbang is in fact a play written for television and not for the stage. For one, the majority of the stage directions required for the play to be acted out to full effect demands a physically larger area than a stage. For example, Alans daily chores for his father, which were in fact an excuse for Alan to indulge himself in Anns presence. The scenarios used in the play also demonstrate that the play was written for television. This is evident in that there are so many scenarios in the play, I dont know where to start. From the school grounds where Alan talks to the caretaker, Tommy about cricket and life in general, to Anns house where as soon as Alans love object is out of view, he U-turns to arrive home. Upon review of the play, my favourite scene was undecided. There were so many that stuck out in my mind as memorable, such as the cross country P. E lesson, a classic example of the chemistry between Alan and his friends along with their comical antics. Alan is shocked and insulted when he discovers prostitutes refuse to kiss; (stops dead) They wont kiss? His friends reply by crudely remarking that its a price theyre willing to pay to employ a prostitute. Another scene which I find to be one of my favourites is one of the many Tommy and Miss Land conversations, the particular one I have in mind however is that of when Tommy is enlightened by Miss Land that she had a relationship with an American during the war. Miss Lands addition of virtually to the end of every sentence, along with Tommys irony makes the scene an asset to the play; One! One American! Virtually.. Old men and Yanks! Bloody old two-faced fogeys and randy Yanks! While me and my oppos are spilling blood and guts all over Africa and France and the sodding Rhineland! Both Tommy and Miss Land are lying to themselves in this scene. Miss Lands self deceit is visually obvious as her virtually spree suggests. Later in the play, Tommys claims of fighting valiantly in the war turn out to be false, he mentions in spite of Miss Land that he was fighting for Queen and country whilst she meddled with old men and foreigners. These two scenes, however entertaining, come in at a close fourth and third in my opinion. One of the two scenes that I have decided are joint for first place is Alans scene with the Headmaster, the comments between thrashes and the Headmasters demeanour throughout is what makes this scene primarily so entertaining. Alans physical response to his punishment, him avoiding contact with a seat for some time after, also adds to the value of this scene. I think Jack Rosenthal achieves such a level of humour from a place with the opposite emotional atmosphere (being the dreaded Headmasters office) by using this feeling of dread to his advantage. Instead of portraying the Headmaster as a stern and cold man, he shows that not only has he the strictness to be a Headmaster, but the unique blend of a sense of humour as well. Its this combination that makes the scene such joy to read. The other scene that makes up my personal top spot double is yet another example of the rib-tickling chemistry between Alan and his friends which explained earlier, is just one of several wild-cards Rosenthal uses to make Ptang, yang, kipperbang what it is, a successful comedy play written for television. The scene in question is the brilliant pontoon game parody staged in the boys lavatory. Alans half participation in the game, explaining the days earlier events, whilst his friends play with a trance-like attitude is entertaining on its own. As the scene goes on, Alan grows more impatient with his unimpressed companions. The game continues and his friends, still oblivious to Alans dilemmas and more to the game at hand, and in an ironic twist reveal they have lost patience with him. Sod off Quack-Quack. Youre getting on my nerves! (Turns his cards over) Pontoon. Match null and void. Ungentlemanly play from Quack-Quack. I had bloody pontoon! As Quack-Quack or Alan detaches from his friends, there are no signs of Alan even being present. Pontoon seems to be the popular topic of choice. In my opinion, Ptang, yang, kipperbang offers much more than meets the eye. One of the things I picked up from the play was its employment of comedy to put across certain points, for example, the daily after school pressing sessions. This demonstrates adolescent behaviour in a humorous and nai ve manner. This is a frequent occurrence throughout the play, which proves to be a success. The point made at the end by two workmen on Alans street, which primarily left me in a state of confusion as well as no doubt many others came in the form of the following; Hell be starting shaving next. Then spend the rest of his life trying to stop the bleeding. Although vague, I interpret the comments to be a forecast for later on in Alans life where as the workmen believe, despite his current desire to grow up will lead Alan to long for his days as a schoolboy again. This may be Jack Rosenthals way of presenting the stereotypical old mans clichi. The time you spend in school are the best days of your life.